Arne Gielen and Gertjan Hulster from the production company, Nieuw en Verbeterd, contacted me to animate an opening title for their documentary about the cycling culture in the Netherlands. Working with the talented designer, Riccardo Russomanno, an art direction was developed and a series of font styles were made into an hierarchy. From here, I rotoscoped footage of a group of cyclists as they crossed a red bike path and then added the logo along with texture elements to make it appear weathered and as if it had been painted in place. I also animated maps to show patterns of cyclist movement throughout cities.
Tour de Force 2020 is the national initiative to increase bicycle ridership across the Netherlands by 20% over the next three years. The policy combines the goals and strategies of governments at the municipal, regional and national level. While working with the economic consultancy firm, Decisio, I was hired to make an infographic of the return of investment that cycling can bring, based on the research completed by Decisio. The infographic appeared across the web, spread far and wide on social media and was central to the official document, “Agenda Fiets 2017-2020.” I developed an infographic that covered the most important details of the findings, showing how when governments invest in cycling infrastructure, the return on the invest is overwhelming. I helped translate the Dutch version into English and worked extensively to edit the content into its simplest and clearest form.
The economics consultancy firm, Decisio, was commissioned by the City of Amsterdam to perform a social cost benefit analysis of the impacts of cycling in the city. They hired me to make an infographic of the contents that would accompany the report prepared for the city council. The infographic was divided into quadrants under the various themes, all painting the picture of the positive effects that cycling has for the municipality and its residents. I also translate the Dutch version into English for this project.
Sustainable Amsterdam is a consultancy firm based in Amsterdam that showcases the city’s many innovative approaches to urban planning, resiliency and sustainable mobility. Part of the research formed the basis of “Are Streets for Cars” a short video demonstrating the changes to Amsterdam over the past few decades, changing into the liveable city that it is today. I worked extensively with Sustainable Amsterdam to showcase the positive message in their research and encourage people to learn more about the city and its transformation. My work on this video included scripting, recording, video editing and animation. The results have been published in many international media outlets and have appeared in conferences around the world.