Infrastructure – Everywhere Studio

Once HR Groep acquired a front position for their tent at the entrance to the Velo-City 2017 international cycling conference in Arnheim-Nijmegen, it was clear they needed a bold design to greet guests to the event. The concept was to create a casual place for conference-goers to enjoy a coffee, talk with other experts, policy makers and industry leaders, while enjoying a comfortable and beautiful surrounding and learning about HR Groep’s dedication to cycling infrastructure. I was hired to design a logo for their “café”, and make a wrap that could span the outside of the tent using photos acquired from Thomas Schlijper. These images perfectly capture the remarkable ease, pragmatism and sexiness of cycling in the Netherlands as the backdrop to the tent, so visitors from the Netherlands and abroad are given an immediate impression of the social and environmental benefits gained by investment in cycling.

Photos used in the wrap are from Thomas Schlijper, seen at www.schlijper.nl.

Tour de Force 2020 is the national initiative to increase bicycle ridership across the Netherlands by 20% over the next three years. The policy combines the goals and strategies of governments at the municipal, regional and national level. While working with the economic consultancy firm, Decisio, I was hired to make an infographic of the return of investment that cycling can bring, based on the research completed by Decisio. The infographic appeared across the web, spread far and wide on social media and was central to the official document, “Agenda Fiets 2017-2020.” I developed an infographic that covered the most important details of the findings, showing how when governments invest in cycling infrastructure, the return on the invest is overwhelming. I helped translate the Dutch version into English and worked extensively to edit the content into its simplest and clearest form.

Tag: Infrastructure

HR Groep Tent Design

Tour de Force 2020