social cost benefit analysis of cycling in netherlands infographic

Tour de Force 2020

Tour de Force 2020 is the national initiative to increase bicycle ridership across the Netherlands by 20% over the next three years. The policy combines the goals and strategies of governments at the municipal, regional and national level. While working with the economic consultancy firm, Decisio, I was hired to make an infographic of the return of investment that cycling can bring, based on the research completed by Decisio.  The infographic appeared across the web, spread far and wide on social media and was central to the official document, “Agenda Fiets 2017-2020.” I developed an infographic that covered the most important details of the findings, showing how when governments invest in cycling infrastructure, the return on the invest is overwhelming. I helped translate the Dutch version into English and worked extensively to edit the content into its simplest and clearest form.

 

bikenomics infographic amsterdam

Bikenomics Amsterdam – City of Amsterdam, Decisio

The economics consultancy firm, Decisio, was commissioned by the City of Amsterdam to perform a social cost benefit analysis of the impacts of cycling in the city.  They hired me to make an infographic of the contents that would accompany the report prepared for the city council.  The infographic was divided into quadrants under the various themes, all painting the picture of the positive effects that cycling has for the municipality and its residents.  I also translate the Dutch version into English for this project.