Tour de Force 2020 is the national initiative to increase bicycle ridership across the Netherlands by 20% over the next three years. The policy combines the goals and strategies of governments at the municipal, regional and national level. While working with the economic consultancy firm, Decisio, I was hired to make an infographic of the return of investment that cycling can bring, based on the research completed by Decisio. The infographic appeared across the web, spread far and wide on social media and was central to the official document, “Agenda Fiets 2017-2020.” I developed an infographic that covered the most important details of the findings, showing how when governments invest in cycling infrastructure, the return on the invest is overwhelming. I helped translate the Dutch version into English and worked extensively to edit the content into its simplest and clearest form.
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