Categories: Graphic Design

Tour de Force 2020

Tour de Force 2020 is the national initiative to increase bicycle ridership across the Netherlands by 20% over the next three years. The policy combines the goals and strategies of governments at the municipal, regional and national level. While working with the economic consultancy firm, Decisio, I was hired to make an infographic of the return of investment that cycling can bring, based on the research completed by Decisio.  The infographic appeared across the web, spread far and wide on social media and was central to the official document, “Agenda Fiets 2017-2020.” I developed an infographic that covered the most important details of the findings, showing how when governments invest in cycling infrastructure, the return on the invest is overwhelming. I helped translate the Dutch version into English and worked extensively to edit the content into its simplest and clearest form.

 

lucaseverywhere

Recent Posts

Boijmans van Beuningen Reorganisation Strategy

Boijmans van Beuningen is on the brink of major change; renovations and the construction of a…

55 years ago

Why Drive NYC

In 2017 Blank Space featured the Driverless Future Challenge. I was invited to participate with an…

55 years ago

Why We Cycle – Animation

Arne Gielen and Gertjan Hulster from the production company, Nieuw en Verbeterd, contacted me to animate an…

55 years ago

TH!NK Pocket R&D VIdeo

IBI Group contacted me from their offices in Vancouver in order to produce a video for…

55 years ago

HR Groep Tent Design

Once HR Groep acquired a front position for their tent at the entrance to the Velo-City 2017 international cycling…

55 years ago

Smart Buddy Santander

Smart Buddy was a project growing from a competition held by the European Regional Development Fund’s…

55 years ago